Apr 06, 2025

Stop Losing Money on Wallpaper Returns

Wallpaper calculator ecommerce app for the shopify store

The Simple Guide to Accurate Wallpapers Orders Every Time

Wallpaper is a beautiful product to sell both in-house and online, but if you’ve been doing it for a while, you already know the headache: constant returns, customer frustration, negative reviews, and lost profits.

You spend hours curating collections, perfecting your website, and marketing your products—only to have customers order the wrong amount, over and over again. Suddenly, you’re managing refunds, dealing with leftover wallpaper rolls you can’t resell, and losing potential repeat business. Sound familiar?

If you’re facing these issues, you’re not alone. Nearly 70% of wallpaper returns are caused by measurement errors—customers underestimating pattern repeats, misunderstanding roll coverage, or simply guessing. Every return isn’t just a wasted roll of wallpaper; it’s money taken directly out of your pocket.

So, let’s talk about fixing this once and for all.

The Real Pain of Wallpaper Returns (And Why It Hurts Your Business)

Returns are not just inconvenient—they directly impact your store’s profitability and customer satisfaction:

• Lost profits: Each returned wallpaper roll is revenue you thought you had earned, now vanished. Plus, returned wallpaper often can’t be resold.

• Wasted time: Processing returns, refunds, and answering complaints is time that could be spent on growing your business.

• Damaged trust: Customers who experience measurement frustrations often blame the retailer, potentially costing you repeat sales or positive reviews.

• Increased stress: Managing returns and complaints takes you away from productive, money-making activities, creating unnecessary stress for you and your team.

In short, incorrect wallpaper measurements create a vicious cycle—costing money, damaging reputation, and stunting your growth.

The Common Mistakes Customers Make When Measuring Wallpaper

Let’s get specific. Your customers are probably making these exact mistakes:

1. Ignoring Pattern Repeats:

Many customers underestimate the importance of pattern matching. They order wallpaper based purely on wall size, forgetting that complex patterns can mean significantly more paper is required.

2. Miscalculating Coverage per Roll:

Customers often misunderstand how much area a single roll of wallpaper covers, either by relying on incorrect information or guessing entirely.

3. Forgetting to Allow for Cutting and Trimming:

Doors, windows, and irregular wall shapes are rarely accounted for correctly, resulting in insufficient quantities.

When these mistakes happen, you end up paying for them—in lost revenue, negative reviews, and frustrated customers.

How to Guarantee Perfect Wallpaper Orders (Every Single Time)

Now, here’s the simple solution. Follow these three clear steps to ensure your customers never order the wrong amount again:

Step 1: Guide Your Customers Clearly

• On your website, provide simple instructions for measuring walls accurately: height, width, and instructions to initially ignore windows and doors (easier to trim later than reorder).

• Make sure these instructions are short, clear, and easy to follow, even for first-time buyers.

Step 2: Clearly Show Pattern Repeat Information

• Include pattern repeat details prominently on each product page.

• Recommend customers automatically add an extra 10-15% coverage if they’re buying wallpapers with complex patterns.

Step 3: Automate the Entire Calculation Process

• The most effective way to eliminate human error is to remove human calculations altogether.

• Use an automated calculator on your website that instantly provides customers with accurate roll quantities, taking into account wall size, roll length, width, and pattern repeat details.

Automation is the key

With accurate calculations done for them, customers no longer make measurement mistakes, dramatically reducing your returns and complaints.

A Real-Life Success Story

Let’s look at how this works in real life:

A wallpaper retailer based in Bristol previously struggled with returns rates as high as 20%, largely due to measurement mistakes. After implementing an automated calculator into their Shopify store, returns dropped dramatically—to just 3%.

The store owner said:

“We immediately noticed the difference. Customers were more confident when ordering, returns were almost eliminated, and our reviews improved significantly. The time we saved from dealing with returns was put directly back into growing our business.”

Imagine what a 17% drop in returns could do for your business. Imagine having more time to focus on marketing, sales, and improving your customer experience.

Interioapp wallpaper ecommerce calculator for the shopify store owners

Meet WallpaperCalc: The Easiest Way to Automate Your Wallpaper Orders on Shopify

We built WallpaperCalc specifically for wallpaper retailers using Shopify who face measurement issues regularly. It’s a simple, user-friendly app that:

• Automatically calculates wallpaper quantities accurately for every order.

• Instantly factors in wall dimensions, roll sizes, pattern repeats, and waste allowances.

• Seamlessly integrates directly into your Shopify store without complicated setup.

• Gives your customers confidence in their purchases, reducing hesitation and increasing conversions.

When your customers know exactly how much wallpaper to order, returns drop significantly. And when returns drop, your profit margins increase instantly. Happier customers, higher profits, less stress—it’s that simple.

Why Retailers Love WallpaperCalc

Here’s what makes WallpaperCalc different—and why your customers (and your profits) will love it:

• Ease of Use: No complicated settings or configurations. It’s straightforward and intuitive.

• Instant Results: Within minutes, you can transform your store into a place where measurement errors simply don’t happen.

• Higher Profits: Less waste means more profit per roll. Customers who order correctly become loyal repeat buyers.

• Fewer Complaints: Less stress for you, fewer refunds, and more positive customer interactions.

Want to See WallpaperCalc in Action?

Don’t just take our word for it. See how WallpaperCalc works in your Shopify store today.

You can start using WallpaperCalc with no cost, risk-free. Install it quickly, test it yourself, and see the immediate impact on your store. If you’re tired of losing money on returns, complaints, and wasted time, WallpaperCalc is your easiest next step.

No more guesswork, no more frustration—just simple, accurate wallpaper ordering every single time.