Opportunities for Wallpaper and Window Covering Retailers in 2025/2026

Understanding the New Opportunities for Wallpaper and Window Covering Retailers in 2025/2026

The wallpaper, curtain, and blind industry is changing fast. In 2025 and 2026, more retailers are shifting from physical showrooms to online shops, using smart tools like Shopify, product calculators, and digital quotation plugins. These tools are helping small businesses simplify their sales process, cut costs, and attract better-quality leads.

The Market Is Changing – Are You Ready?

In the past, success depended on having a showroom, strong local contacts, and a wide range of physical samples. Printed wallpaper books and fabric hangers were the norm. But times are different now:

• The cost of physical sample collections is rising. One full set can cost thousands of euros.

• These materials are often underused or attract browsers who never buy.

• Customers expect to do their research and get estimates online—before ever reaching out.

As a result, retailers are now looking for ways to:

• Cut costs without losing the quality of service.

• Reach more serious clients beyond their physical shop.

• Use simple online tools that guide buyers.

• Turn store visitors into real sales.

What Tools Are Working Now?

Retailers using basic online calculators—especially those built for Shopify—are seeing real results. These tools allow customers to estimate the amount of wallpaper or curtain fabric they need, based on simple inputs like wall size or window width. This makes the buying process easier and quicker.

Examples of what’s working:

• Wallpaper calculators – Help customers measure their space and select how many rolls they need.

• Curtain and blind calculators – Guide buyers through fullness, linings, headings, and fabric selection.

• Booking and enquiry forms – Make it easy to request a quote or schedule a consultation.

• Curated product selections – Instead of showing hundreds of options, offer a well-chosen list to reduce decision fatigue.

InterioApp: Tools Built for Shopify Retailers

InterioApp provides easy-to-use Shopify plugins for wallpaper, curtain, and blind retailers. You can try the wallpaper calculator for free with one product—no time limit, no risk. Once you’re ready to add more products, you can upgrade.

We also offer a full-featured curtain and blind quotation plugin, which guides clients through selecting their style, fabrics, fullness, and accessories. You can even customise pricing, product names, and VAT.

In 2025, we will also introduce new calculators for wholesalers and manufacturers, helping them quote large projects and work with trade clients online more efficiently.

Online Trends to Watch in 2025/2026

Some important shifts are already happening:

• Local going digital: More local businesses are creating Shopify stores to target their city or region online.

• Smart tools filter real buyers: Visitors using calculators are more likely to be serious buyers, not just casual browsers.

• DIY is on the rise: More homeowners are making small changes like wallpapered walls or new sheers.

• Faster decisions: Online buyers expect clarity, speed, and easy ways to compare options.

Tips for Retailers Starting Online

• Don’t wait for perfect samples or product photos. Start with what you have.

• Use calculators and guides to help customers measure and choose.

• Show pricing clearly and explain product differences in simple terms.

• Focus on real-life questions: How do I measure my wall? How much fabric do I need?

Real Cost Savings to Consider

Retailers spend thousands every year printing wallpaper books or hanging fabric collections that rarely convert into sales. Using online tools like InterioApp’s calculators can save money, simplify customer journeys, and improve conversions.

Instead of posting sample books or waiting for walk-ins, let your Shopify store filter real prospects automatically.

Frequently Asked Questions (FAQ)

Q: How can I sell wallpaper online without a full sample library?
A: Use digital images, clear descriptions, and a calculator to help buyers understand how much they need. You can always send a sample later once they show strong interest.

Q: How do curtain calculators help?
A: They let buyers choose styles, headings, linings, and fullness, then give an instant estimate. This saves time and builds trust.

Q: Is InterioApp expensive?
A: No. You can try it free forever with one product. Only upgrade if and when you're ready to grow.

Q: Do these tools work for manufacturers and wholesalers too?
A: Yes. We’re launching new versions in 2025 specifically built for bulk quoting and trade sales.

Final Thoughts

Retailers who are willing to adapt and simplify will stay competitive. The internet isn’t replacing the shop—it’s keeping it alive in a modern way. Start with one product. Offer one tool. Focus on clear communication.

Your customers will appreciate the simplicity. And your business will grow—step by step.

Try InterioApp’s Shopify Plugins for Wallpaper, Curtains and Blinds