Don't miss opportunity in online Curtain and Blind market

Are you in the curtain and blind retail business, or perhaps considering starting one? If so, this article is for you. We will share tactics currently being used by our clients to generate an additional £10,000 in sales from the online market. We’re talking about the soft-furnishing industry, where things are evolving rapidly. We’re thrilled to be at the forefront of these changes, providing innovative tools like our Curtain and Blind Calculator plugin and quoting software solutions to help the industry transition online, bringing automation that allows professionals to increase profits.

Important to Understand 

If your sales and revenue have stagnated for several years, it’s a clear indication that change is needed—and quickly. The economy is shifting, prices are rising, and your revenue should reflect these changes year by year. For example, if your sales were £500,000 in 2018, don’t wait until you are overtaken or forced out of the market. Embrace new opportunities and don’t be afraid to make changes. The market is constantly moving; it’s either up or down. “Life and business are like the changing seasons”—a brilliant quote indeed. And another worth noting: “You can’t change the seasons, but you can change yourself.”

Our Mission at InterioApp and Curtains Calculator

Moving on from motivation to soft furnishings, our mission at InterioApp and Curtains Calculator is to bring innovation to the curtain and blind market. Don’t be left behind—join our community of satisfied clients worldwide. And remember, this is just a small glimpse of what our software and Shopify plugin users are achieving.

Don't miss out on online sales

If you’re not selling curtains and blinds online, you could be missing out on significant revenue. Our Shopify app for curtain and blind online stores can help you tap into an average of £10,000 per month in online sales. Just a few months ago, the average online sales figure was £7,000 per month. We advise our clients on the steps to take and the changes to implement, and we’re delighted to see their revenues grow.

Online e-commerce calculator

At InterioApp, we offer a variety of tools to help you with sales and order management. We’ve developed e-commerce calculators for window blinds, curtains, and Roman blinds, covering all types of window treatments: wave, eyelet, pleated curtains, and all types of blinds. We even offer two distinct styling options for the calculators—one for curtains and Roman blinds and another for other blinds.

The difference between the calculators

The differences between the calculators are intentional. We designed them with distinct looks because curtains and Roman blinds typically use the same fabrics, while blinds use roller blind fabrics or other materials.

Customisation

You can customise the calculator to suit your business needs. If you sell pre-made curtain or blind variants, you can integrate a button that allows customers to create their own style of curtain or blind or purchase from available variants.

Additionally, you can customise the options displayed for each blind, from multiple variants to colour choices. This will help your clients better understand their choices. Our goal is to create a tool that makes your prospects feel confident and secure during the purchasing process. While software will never replace sales professionals, we aim to enhance the online experience for bespoke product buyers.

Instant pricing

Instant pricing and quotes are the best features of the calculator. We consistently communicate with our clients about their sales conversion rates. We’ve found that most of our clients receive inquiries after prospects interact with the calculator on their site. What does this tell us? It indicates that when a lead receives an instant quote with their selected fabric, they have a clearer understanding of the total cost for window coverings. This not only helps your clients budget for their projects but also makes them feel secure in reaching out to you—they know what to expect.

Project management and quoting software

Our best-selling product is our quoting software, InterioApp. If you’re a curtain retailer generating quotes on Excel or spreadsheets and managing your clients and orders this way, you’re the ideal candidate to appreciate the benefits of our software.

InterioApp is the solution retailers have been dreaming of for years. We’ve heard this time and again from our clients and prospects during demo calls. InterioApp was designed to save you time, assist in onboarding new team members, and connect your workroom, sales team, and executive team in one place.

Does this sound too good to be true? Or like something only large corporations would use? In reality, 80% of our clients are small businesses with annual revenues of £500,000 per branch. Small businesses of up to 10 people, and solo entrepreneurs—most often decorators, curtain makers, designers, and architects—who have decided to sell curtains independently.

Biggest challenge: fear of change

We observe that the biggest challenge for retailers in the curtain and blind industry is the fear of change. Our brains are wired to assume that if something is going well, it will continue to do so, and if things are going poorly, they will remain that way. But that’s not the case. Crises like COVID-19 are prime examples—until it happens, you would never consider it possible, but when it does, it can feel like it will last forever. The Japanese have a saying: “This too shall pass,” and it’s a valuable perspective.

If you’re in the curtain and blind retail business or considering entering this dynamic industry, now is the time to act. The soft-furnishing market is evolving rapidly, and with our Curtain and Blind Calculator plugin and quoting software solutions, we’re empowering professionals to transition online, automate processes, and boost profits. Don’t miss out on this opportunity—if you’re serious about growing your business, sign up and try it out today.