Curtains Calculator cuts the curtain calculation process right down – from a few hours to a few minutes. Customers immediately know how much it will cost to fulfil their wishes; businessmen avoid mistakes and unnecessary costs.
The most common problem the curtain and interior design industry faces is the pro-longed sale process that frustrates both customers and vendors. It is much easier to buy standardised ready-to-take-away products. After all, if you want to buy a TV set or a music player, everything will be pretty simple and the purchasing process will look something like this:
- Check prices online
- Choose the most attractive model
- Order online (if you are patient and can bare to wait for several days or weeks for the goods to arrive) or go to the nearest store and buy it there and then (which will take you about 20 minutes)
Of course, managers of every store aim to have competent shop assistants who are able to identify customers’ needs and show them the benefits of each product. So what is so special about the curtain or interior designer’s job? It is that, each and every one of them need to know not only the price of the product (say, price per square metre of certain fabric), but also calculate costs for every bespoke order.
Yes, curtain prices are stated online, but how well does the average consumer actually knows about what a ‘metre of curtain’ means? How can they determine how many metres they will need, how much will the curtain turning, flipping, ironing, hanging, cornices, fringes or additional accessories cost? Even experienced employees take two to three hours to calculate the final price. So the customer chooses the fabrics, wants to know the price, maybe even buy it immediately, but you end up having to ask them to wait until the next day at best.
So while the problem appears to be so simple, it prevents sales and reduces business revenue. Even after a shop assistant spending several hours communicating with potential customers, they leave without having finalised the purchase. Will they agree with the calculated price the next day?
Customers always have the right to say no; and, chances are, they have been checking what your competition has to offer while they were waiting for your calculations. If the client then decides to go elsewhere, the time of your employee will also be wasted. And they will have probably even worked overtime, as there is not enough time to calculate these potential orders. They do tend to other potential customers with full attention that they deserve after all.
Instances when a calculated commercial offer is sent to a client and no response is received are quite common. This happens for several reasons:
- The customer expected a significantly lower price. This is often the case, because customers, especially when setting up their first home, often do not even realise how much their curtains may cost. When asked what they have budgeted for this, they are often unwilling to reveal and prefer to receive a bid, and then look for alternatives
- Found an alternative with your competitors. Immediately after they visited your salon, the client went to several other salons, where they also spoke to shop assistants, selected fabrics and were asked to wait for the calculations. So if your price is even slightly higher, and service and other cabin creations do not balance out the difference, the likelihood that the customer will not return is high.
And this goes on and on, endlessly, because the client is always right and we fulfil their wishes, even if it comes out of our pocket. However, we have to admit that we ourselves are to blame if we do not create added value and we cannot find the solution necessary for our business to thrive. Or is there a solution that allows you to work more efficiently and, hence, profitably after all?